You’ve probably come across a product or service that was amazing, yet no one seemed to know about it.
Or the opposite—something not-so-great, but everyone’s talking about it.
Why does that happen? Marketing.
In this episode of the Mikh podcast, I want to break down marketing in the simplest way possible—and explain why marketing isn’t just about selling. It’s about building real connections between you and your customers.
What is Marketing?
Let’s keep it simple:
Marketing is about showing people that your product or service is exactly what they need.
Not just telling them it’s great—but actually convincing them that it’s made for them and can improve their lives.
The Kebab Shop Story – Why Marketing is Essential
Imagine you open a kebab shop. Your food is delicious, but nobody knows you exist.
What do you do?
- Maybe you put up a big sign outside your shop. Great—but it only attracts locals walking by.
- Maybe you start an Instagram page and post mouthwatering photos. Good idea—but is that enough?
This is where marketing comes into play.
Marketing means building a complete strategy—first, finding the right customers, then presenting your product in a way that makes them want it.
A Great Product Isn’t Enough!
I once had a friend who ran a clothing store. He always said:
“I only sell high-quality clothes. I don’t need advertising.”
A year later, his shop closed down. Why?
Because having a great product is NOT enough.
Marketing is like a bridge that connects you to your customers.
Without that bridge, no one will find you—no matter how amazing your product is.
How to Market Effectively?
Here are a few simple but powerful marketing principles:
1. Know Your Customer
You need to understand who your product is for.
If you don’t know your audience, you can’t sell to them.
2. Build Relationships
Marketing isn’t just about advertising—it’s about engagement.
Whether on Instagram, your website, or in person, you need to connect with people.
3. Create Value
Show your customers how your product solves their problem or improves their life.
4. Be Creative
Creativity is everything in marketing.
For example, if you run that kebab shop, offer a free unique drink with every meal to make the experience unforgettable.
Marketing: The Bridge to Building a Brand
There’s a famous saying:
“A good product sells, but good marketing builds a brand.”
Marketing isn’t just about attracting customers today—it’s about creating loyal customers for the future.
📣 Let’s Talk!
Have you ever had a great marketing experience that boosted your business?
Or maybe you’ve faced challenges in marketing?
I’d love to hear your thoughts, experiences, and questions! Drop a comment or send me a message.
Marketing is an art—and when done right, it can transform your business. Let’s master it together! 😊
